A new tactic in certain Asian DVD marketing...

Faking that the included disk is a Blu-ray when it's just a DVD.

Some North American small Asian retailers have started cracking down on this by cutting off and or blanking out the Blu-ray logo from DVDs from Asia.

Most of you might be thinking if you've read to this line: "So What?"

Here's something about this that's so humiliating, recent faking Blu-ray titles that don't have the BD logo on the cover art put a cheap piece of cardboard containing the DVD disc with the Blu-ray logo and a VERY poorly made McDonald's ripoff logo. Ashens would be proud.

The legal film industry in China is very prominent with films like "Hero" or "The Curse of the Golden Flower". But as I learned in a recent National Geographic documentary, the illegal movie business in China thrives on DVD [you-know-what] because the censors would never pass the films that are distributed by the "underground" filmmakers. Most of those films actually reflect reality in China, and sometimes it makes a negative image to the censors.

While more protections are added to curb the [you-know-what], there are people who need it to make great films and get it to the people. Who knows? "China Blue" (that PBS documentary) could be a [you-know-what] DVD in China and everyone would know the truth about sweatshops.

Just... don't make it that cheap... with a piece of cardboard faking it's Blu-ray and that it's from McDonald's.